Technology, self-identity and organisational profits


Computer Desktop Wallpaper Background in landscape defining a Good Employee.
Who am I?” and “What makes me, me? are questions that have enchanted humans since the dawn of time. Successful organisations are those that are able to convince their consumers that their products or services enhance the consumers personal identity and extended-self (external portrayal of self-identity) (Belk, 1988).  Never has it been more important...

Organisations, brand and technology: An introduction


Computer Desktop Wallpaper Background in landscape, promoting asking the question. why?
Organisational brand identity reflects ‘who’ or ‘what’ the organisation stands for and represents. Various terminologies such as brand identity, branding, corporate identity or organisational identity are used interchangeably when discussing organisational identity. According to literature, discussions on organisational identity can fall into three groups – corporate identity (how companies portray themselves – through marketing,...