Technology, self-identity and organisational profits


Computer Desktop Wallpaper Background in landscape defining a Good Employee.
Who am I?” and “What makes me, me? are questions that have enchanted humans since the dawn of time. Successful organisations are those that are able to convince their consumers that their products or services enhance the consumers personal identity and extended-self (external portrayal of self-identity) (Belk, 1988).  Never has it been more important...

Workspaces in the cloud and organisational identity


Workspaces in the cloud and organisational identity
Maintaining a consistent organisational identity is a challenging task at the easiest of times. The post Covid19 workspace has created various additional dimensions into the identity mix of organisations. With an increasing percentage of staff working remotely from home, organisations now need to look at how to maintain their organisational culture, ethics, values, perspectives,...