Organisations, brand and technology: An introduction

Computer Desktop Wallpaper Background in landscape, promoting asking the question. why?
Organisational brand identity reflects ‘who’ or ‘what’ the organisation stands for and represents. Various terminologies such as brand identity, branding, corporate identity or organisational identity are used interchangeably when discussing organisational identity. According to literature, discussions on organisational identity can fall into three groups – corporate identity (how companies portray themselves – through marketing,...

Workspaces in the cloud and organisational identity

Computer Desktop Wallpaper Background in landscape promoting work life balance.
Maintaining a consistent organisational identity is a challenging task at the easiest of times. The post Covid19 workspace has created various additional dimensions into the identity mix of organisations. With an increasing percentage of staff working remotely from home, organisations now need to look at how to maintain their organisational culture, ethics, values, perspectives,...

Computer desktop wallpaper background | Message clarity

Computer Desktop Wallpaper Background in landscape, reminding employees about hazards and risk in the work place.
There are no rules for the images used as desktop backgrounds on personal computers, laptops or tablets devices. People around the world use images for genres like movies covers, celebrities, cars, nature and art.But images used for enterprise desktop wallpaper backgrounds should flow strict rules and guidelines for the following reasons.Cultural, religious and political...