Organisations, brand and technology: An introduction


Computer Desktop Wallpaper Background in landscape, promoting asking the question. why?
Organisational brand identity reflects ‘who’ or ‘what’ the organisation stands for and represents. Various terminologies such as brand identity, branding, corporate identity or organisational identity are used interchangeably when discussing organisational identity. According to literature, discussions on organisational identity can fall into three groups – corporate identity (how companies portray themselves – through marketing,...

Workspaces in the cloud and organisational identity


Computer Desktop Wallpaper Background in landscape promoting work life balance.
Maintaining a consistent organisational identity is a challenging task at the easiest of times. The post Covid19 workspace has created various additional dimensions into the identity mix of organisations. With an increasing percentage of staff working remotely from home, organisations now need to look at how to maintain their organisational culture, ethics, values, perspectives,...