Corporate Identity Archives

Technology, self-identity and organisational profits

Who am I?” and “What makes me, me? are questions that have enchanted humans since the dawn of time. Successful organisations are those that are able to convince their consumers that their products or services enhance the consumers personal identity and extended-self (external portrayal of self-identity) (Belk, 1988). Never has it been more important...

Organisations, brand and technology: An introduction

Computer Desktop Wallpaper Background in landscape, promoting asking the question. why?

Organisational brand identity reflects ‘who’ or ‘what’ the organisation stands for and represents. Various terminologies such as brand identity, branding, corporate identity or organisational identity are used interchangeably when discussing organisational identity. According to literature, discussions on organisational identity can fall into three groups – corporate identity (how companies portray themselves – through marketing,...

Workspaces in the cloud and organisational identity

Computer Desktop Wallpaper Background in landscape promoting work life balance.

Maintaining a consistent organisational identity is a challenging task at the easiest of times. The post Covid19 workspace has created various additional dimensions into the identity mix of organisations. With an increasing percentage of staff working remotely from home, organisations now need to look at how to maintain their organisational culture, ethics, values, perspectives,...

Workspaces in the cloud and organisational identity

Maintaining a consistent organisational identity is a challenging task at the easiest of times. The post Covid19 workspace has created various additional dimensions into the identity mix of organisations. With an increasing percentage of staff working remotely from home, organisations now need to look at how to maintain their organisational culture, ethics, values, perspectives,...

Kids, working from home and organisational identity

Working from home changes not just the physical but also the psychological environment (Thatcher & Xiumei, 2006) within which an employee operates in. Here they navigate and balance both their identity as an employee and other identities (i.e., parent, spouse, etc) at the same time. Covid 19 seems to have expediated the working from...

Place Identity in the workplace

In what seems like an eternity, just prior to Covid19 closing doors to the world in which we lived in, I visited an organization. Each workspace looked different although the physical spaces were identical – tidy vs chaos, family portraits vs unemotional workspaces, minimalist vs archivist, hoarders vs spotless, executive vs cozy…Yet one aspect...

Organisations, brand and technology: An introduction

Organisational brand identity reflects ‘who’ or ‘what’ the organisation stands for and represents. Various terminologies such as brand identity, branding, corporate identity or organisational identity are used interchangeably when discussing organisational identity.

Technology, self-identity and organisational profits

Who am I?” and “What makes me, me? are questions that have enchanted humans since the dawn of time. Successful organisations are those that are able to convince their consumers that their products or services enhance the consumers personal identity and extended-self (external portrayal of self-identity) (Belk, 1988). Never has it been more important...